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ADM has released its 2026 Private Label Pet Market Report, describing how North American pet owners are weighing price alongside product quality, nutrition and enjoyment. The company says private label pet products are gaining market share, but the supplied release does not give figures for that growth or explain how the report measured it.
ADM has released its 2026 Private Label Pet Market Report, describing North American pet owners as balancing price with quality, nutrition and enjoyment when shopping for pet products. The report says private label products are gaining market share, a development that could give retailers more scope to build their own pet brands, though the release provides no market figures or measurement period.
The report is based on North American consumer behaviors, according to ADM. Its release says pet care remains a priority in household purchasing decisions despite tighter budgets and economic uncertainty. Shoppers are described as seeking value while remaining mindful of price and looking for products they consider high quality, with ingredients that offer health benefits and appeal to pets.
ADM presents this mix of priorities as an opportunity for store brand pet products: retailers can aim to offer the quality customers expect at a price they can afford. The release says the report covers high-demand categories, including treats and health supplements, as well as ways to compete with national brands and build consumer trust in store brand products.
The company also describes a shift in how retailers use private label. Its account says changes to product quality, packaging, formulations, ingredients and marketing have helped the category develop beyond a lower-priced substitute. The release does not identify particular retailers, products or sales channels behind the reported gains.
Retailers Build Their Own Pet Brands
If the reported gains continue, private label growth could affect how retailers compete for pet owners’ spending. Store brands give retailers more control over product positioning and shelf offerings, while shoppers facing tighter budgets may compare price with ingredients and perceived quality. ADM argues that a retailer’s own pet products can support consumer loyalty and offer items that are exclusive to that retailer.
Those are potential commercial advantages, not independently demonstrated outcomes in the supplied release. ADM does not quantify loyalty, compare store brand prices with national brands or report how much market share private label has gained. For readers, the central finding is a reported change in shopping priorities and retail strategy; the scale and reach of that change remain unreported here.
From Lower Price to Brand Strategy
Private label products are sold under a retailer’s own brand. In pet care, ADM says retailers have been developing these ranges through changes to quality, packaging, formulations, ingredients and marketing. The company’s report frames that development as a move from competing mainly on value to serving as a tool for retailer brand building.
The release places this development against household budget pressure. It says shoppers are not simply cutting pet spending; instead, they are weighing several factors at once, including price and nutrition. This account does not include survey methods, respondent numbers, dates for the consumer research or comparisons with earlier years, so it cannot establish how widespread or recent the described behavior is.
ADM is a supplier of agricultural and nutrition products, including animal nutrition ingredients and solutions, according to the company’s description in the release. That commercial position is relevant when interpreting its market assessment: the report is an industry source’s account of consumer and retail trends. The supplied material does not include independent market data or an outside assessment.
Market Growth Lacks Published Figures
The supplied release does not state how much market share private label has gained, over what period, or which product categories or sales channels account for the change. It also does not explain the report’s research methods, sample size or definition of market share. Without those details, the scale of the shift and the basis for comparing it with earlier results are unclear.
The release says pet care remains a household priority and describes shoppers’ purchasing considerations, but it provides no survey percentages, spending totals or comparison baseline. It is also unclear whether the report’s findings apply evenly across North America or differ by country, retailer or household. The release offers ADM’s summary and a quotation from its marketing manager; it does not include independent confirmation.
Report Details May Clarify the Trend
ADM says its report contains further detail on high-demand subcategories, strategies for competing with national brands and approaches to building trust in store brand pet products. Readers seeking to assess the market claim would need the report’s underlying figures, research dates and methodology, which are not included in the supplied release. No future publication date, retailer action or market milestone is announced there.
Further evidence could show whether the reported gains are concentrated in treats and supplements or extend across other pet products, and whether consumer interest translates into sustained sales. Until such details are available, the development is best understood as ADM’s assessment of a market trend rather than a quantified account of its size.
Key Questions
What did ADM announce?
ADM released its 2026 Private Label Pet Market Report, which describes North American consumer behavior and the development of retailer-owned pet products.
What does the report say pet owners are looking for?
ADM says shoppers are balancing price, quality, nutrition and enjoyment while considering household budgets. The supplied release does not provide survey percentages or spending data.
Which private label categories does ADM identify?
The release names treats and health supplements as high-demand subcategories discussed in the report. It does not provide sales figures for either category.
How much market share have private label products gained?
The release says private label products are gaining market share but gives no figure, time window or comparison baseline. The amount of growth cannot be determined from the supplied material.
Who produced the report?
ADM, a company that supplies agricultural and nutrition products, released the report. The supplied material does not include an independent market assessment.
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