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PETS+ published responses from its Brain Squad survey asking retailers what they wish existed in collars, harnesses, leashes and tags. Requests include a dog headlamp, less bulky trackers, better-fitting harnesses, more design choices and lower order minimums; the survey records retailer suggestions, not product announcements or evidence of broad consumer demand.
PETS+ published a list of pet retailers’ requests for improvements to collars, harnesses, leashes and tags, including a dog headlamp for outdoor use, more comfortable trackers and harnesses, and lower minimum order quantities. The responses come from the publication’s Brain Squad survey; they document individual retailers’ wish lists, not new products or a formal measurement of customer demand.
One request came from Adina Silberstein of Queenie’s Pets in Philadelphia, who asked why a dog headlamp does not exist. She said people hike or boat with dogs and that a headlamp would not shift in the way a light attached to a collar might. The survey does not say whether a manufacturer is developing such a product.
Several retailers focused on fit, comfort and function. Lisa Kirschner of Sit, Stay, ’N Play requested a full-coverage, back-clip harness for barrel- and deep-chested dogs, with adjustable nonplastic buckles. Other respondents called for harnesses that leave dogs’ shoulder blades free, work for differently shaped dogs, or are easier to adjust for unusual builds and growing puppies.
Retailers also described requests spanning product variety and store operations. Suggestions included comfortable, lightweight GPS trackers, interchangeable tag clips, wider collars, easier leash grips and modular leash systems. Kristen Hawkins of Pup said high minimum order quantities made it difficult to stock harnesses when sales were limited, while other respondents asked for better merchandising aids and displays.
Retailers Flag Fit and Stocking Gaps
The responses bring together practical concerns from independent pet businesses: products need to suit dogs with different body shapes, remain comfortable during activity and be easy for shops to stock and present. Those concerns can affect both customer choice and retailers’ willingness to carry a product line.
Hawkins’ comment points to a particular small-business constraint: if a retailer must order more sizes than it expects to sell, replacing individual sizes may not make financial sense. Her account is one respondent’s experience, not evidence of how common the problem is across the industry. Likewise, the survey offers retailer perspectives, but does not establish how many pet owners would buy each requested item or whether manufacturers will respond.
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What the Brain Squad Asked
The article, published by PETS+ on October 6, 2026, presents answers to the question, “What do you wish existed in this product category?” Its scope is collars, harnesses, leashes and tags. The replies range from specific design changes—such as a longer harness panel along a dog’s spine—to broader requests for more seasonal designs at mid-range prices.
PETS+ describes the Brain Squad as a group for owners or top managers of U.S. pet businesses serving the public. The publication says participants are invited to complete a five-minute quiz each month. The supplied report does not provide the number of people who answered this question, a survey methodology, or results broken down by frequency, so the comments should be read as a collection of individual responses rather than a representative industry poll.
“I have stopped carrying harnesses because I can’t justify the MOQ when I only sell a handful a year.”
— Kristen Hawkins, Pup, Carl Junction, Missouri
No Products or Demand Figures Reported
The article does not identify any company developing the requested dog headlamp, trackers, harnesses or other products, and it reports no launch dates or commitments from manufacturers. It also gives no respondent count or demand data for the wish-list items. The comments show what the quoted retailers would like to see, but do not establish how common each request is among retailers or shoppers.
Some suggestions concern product design or safety-related fit, including wider collars and harnesses that avoid restricting movement. The source reports these as retailer requests; it does not provide testing or veterinary evidence about the effects of particular designs.
Retailers Await Brand Responses
The supplied report does not announce a follow-up survey, manufacturer response or product release. The next developments to watch for are whether brands address the requests through new designs, revised ordering policies or better in-store merchandising materials. For now, the published wish list is a snapshot of retailer feedback, and whether it leads to changes remains unknown.
Key Questions
What did the retailers ask for?
Requests covered dog headlamps, comfortable trackers, better-fitting harnesses, more collar and tag options, improved leash grips, modular products and lower order minimums, among other ideas.
Is a dog headlamp being launched?
The report does not announce a headlamp or identify a company making one. It quotes one retailer asking for the product, citing hiking and boating with dogs.
How representative is the survey?
The article does not state how many retailers responded or provide a methodology. Its answers are best understood as individual retailer comments, not a representative measure of the pet industry or consumer demand.
Why did one retailer ask for lower order minimums?
Kristen Hawkins said minimum order quantities made it hard to justify carrying harnesses when she sold only a handful a year. Her comment describes her own store’s experience.
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