TL;DR
Canine Cravers announced a series of Costco roadshows at seven locations in New York, Virginia and Pennsylvania, scheduled for Oct. 8 through Nov. 22. The events will feature its 20-ounce Premium Beef Fillets and a Pick 4 assortment; the company says a broader Northeast rollout of the beef fillets is planned for early 2027.
Canine Cravers announced a series of Costco roadshows at seven locations in New York, Virginia and Pennsylvania, scheduled to run from Oct. 8 through Nov. 22. The events will feature the brand’s 20-ounce Premium Beef Fillets and a Pick 4 assortment, as the company works toward a planned broader Northeast rollout of the beef fillets in early 2027.
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The company’s announcement says Costco members attending the roadshows will be able to see the 20-ounce Premium Beef Fillets and a Pick 4 combination featuring three other products: Farm Fresh Chicken, Pure Turkey Jerky and Wild Caught Crispy Cod Skins. The source material does not identify which product or products make up the fourth selection in the Pick 4 offer, nor does it provide prices.
Canine Cravers said the roadshow follows a regional Costco rotation last fall. It described the new events as an opportunity to build awareness before its planned Northeast regional rollout in early 2027. The announcement gives the overall date range and number of locations, but does not list the specific warehouse addresses or the dates assigned to each location.
The brand describes its treats as single-ingredient and air-dried, with no fillers or preservatives. Those are company statements about its products. Canine Cravers also identifies itself as a majority woman-owned business and says it focuses on responsible sourcing, though the announcement does not provide additional sourcing details or independent verification.
A Roadshow Before Regional Expansion
The roadshows give Costco members in three states an in-person opportunity to encounter Canine Cravers products before the company’s stated regional rollout target. For the brand, the events are a step in extending its presence in the warehouse club channel, where customers can assess the assortment and value in a Costco setting.
The timing also gives the company a period to build awareness ahead of early 2027. The announcement does not say whether the roadshows are intended to measure demand, nor does it provide sales targets or details about how the events could affect the rollout. The broader significance is therefore tied to the company’s stated expansion plan, rather than evidence of a confirmed change to Costco’s full regional product range.
For shoppers, the main practical detail is the limited schedule: the events are planned for seven warehouses over a defined period. Members will need location-specific information to know whether a participating store is nearby and when the products will be presented there.
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From Last Fall to 2027
Canine Cravers says the latest Costco events follow a regional rotation last fall. The company has not provided performance figures for that earlier rotation, so the announcement’s description of it as successful cannot be assessed from the supplied information.
The new roadshow is distinct from the planned full Northeast regional rollout. The company places that rollout in early 2027 and identifies the 20-ounce Premium Beef Fillets bag as the product in question. It has not said which retailers or warehouses would be included, whether the other treats would be part of the rollout, or whether the schedule has been finalized.
Canine Cravers describes its portfolio as premium natural dog treats made with simple ingredients. The roadshow announcement focuses on the Costco assortment and expansion timeline; it does not provide ingredient panels, product testing information or details about the sourcing practices behind each item.
“This is an exciting milestone for Canine Cravers and a great opportunity to bring our products to even more Costco members.”
— Albert Reichmann, Canine Cravers co-founder
Store Dates and Rollout Details
The announcement does not name the seven Costco locations or provide a store-by-store calendar. It is also unclear what the Pick 4 assortment’s fourth item is, what the roadshow prices will be, and whether availability will vary by warehouse. The source material says the events run from Oct. 8 to Nov. 22 but does not specify a year; the product announcement refers to the roadshows as the 2026 schedule, while the publication date is not stated in the supplied excerpt.
The early 2027 Northeast rollout is a company plan, not a confirmed list of participating stores or a finalized launch date. Canine Cravers has not disclosed the rollout’s geographic boundaries, the number of warehouses involved, or whether Costco has confirmed the broader distribution. The company’s description of product quality and sourcing also remains its own characterization in the material provided.
Watch for Warehouse Schedules
Canine Cravers says members can attend the roadshows during the stated Oct. 8-Nov. 22 window. Shoppers seeking a particular event will need the brand’s or Costco’s location-level schedule, which is not included in the announcement supplied here. The company has not provided a separate date for when that information will be released.
The next major stated milestone is the planned early 2027 Northeast rollout of the 20-ounce Premium Beef Fillets bag. Further information would be needed to confirm participating markets, store availability and exact timing. Until those details are published, the roadshows are the only specific near-term distribution events described.
Key Questions
When are the Canine Cravers Costco roadshows?
The announced date range is Oct. 8 through Nov. 22. The supplied announcement does not specify a year in the schedule text, though it labels the schedule as the 2026 Costco roadshow schedule.
Where will the roadshows take place?
The events are planned for seven Costco locations in New York, Virginia and Pennsylvania. The announcement does not list the warehouse addresses or dates for individual stores.
Which products will be featured?
The announcement names the 20-ounce Premium Beef Fillets and a Pick 4 combination featuring Farm Fresh Chicken, Pure Turkey Jerky and Wild Caught Crispy Cod Skins. It does not identify the fourth Pick 4 item.
Is Canine Cravers launching across the Northeast in 2027?
The company says a full Northeast regional rollout of its 20-ounce Premium Beef Fillets bag is planned for early 2027. Specific stores, coverage and an exact launch date have not been announced in the supplied material.
Source: rss
