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MPM Products named Samantha Greenwood president of its North American business, promoting her from global chief marketing officer. The company says the U.S. accounts for more than 40% of its revenue; her remit and the timing of her appointment beyond its July promotion were not detailed.
MPM Products has named Samantha Greenwood president of its North American business, moving the former global chief marketing officer into a U.S.-based leadership role. The appointment puts a longtime company executive in charge of a region that accounts for more than 40% of MPM’s revenue, according to the company’s announcement.
Greenwood brings more than 25 years of experience developing international brands, according to the report. She joined MPM in 2022 and served as global chief marketing officer for more than four years, helping guide the company through its 2025 private-equity sale to Partners Group by 3i Group. MPM said she was promoted to the North American leadership position in July.
MPM Chief Executive Officer Julian Bambridge credited Greenwood with helping shape the company’s brands and said her knowledge of consumers and ability to turn customer insight into commercial results made her suited to lead the U.S. business. The announcement did not provide financial targets or describe changes to the North American team.
Before joining MPM, Greenwood held roles at Mondelēz International and Kraft Heinz, working across consumer categories that included premium coffee and chocolate. The report says she spent eight years based in New Jersey. Her experience in consumer goods spans products for people and, at MPM, pet food.
A Larger Role in MPM’s U.S. Business
The appointment places an executive with existing knowledge of MPM’s brands at the head of a market that has become a major part of the company’s business. More than 40% of MPM revenue comes from the United States, according to the report, making North America central to the company’s growth plans rather than a secondary export market.
MPM has been expanding its U.S. presence since 2021, building a team and growing its store and online reach. The report names Chewy, Amazon and PetSmart among the channels through which its brands sell, alongside other omnichannel, e-commerce and specialty retailers. Greenwood’s appointment gives a senior leader already familiar with the business responsibility for this market, though MPM has not set out specific goals for her tenure.
The company operates in a large and competitive pet market. The American Pet Products Association, as cited in the report, estimates U.S. spending on pets at $158 billion in 2025 and projects $165 billion for 2026. That industry figure covers pet spending broadly; it is not an estimate of MPM’s sales or the size of its addressable market.
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MPM’s Brands and U.S. Expansion
MPM Products, whose name refers to “Making Pet Food Matters,” is a U.K.-based company founded in 2002. It describes itself as a Certified B Corporation and says it operates in more than 50 markets, with offices in the U.K., United States, Australia, China and Thailand. Its portfolio includes the cat-food brands Applaws, Reveal and Encore.
The company’s U.S. expansion accelerated in 2021, when it built out a domestic team and broadened its retail and online distribution. MPM’s products are positioned around premium animal proteins and limited-ingredient recipes. The report describes offerings ranging from complete meals and dry food to complementary dishes and treats; these are product and brand descriptions, not independent assessments of nutritional quality.
Greenwood’s previous role covered the global marketing operation. The announcement connects her promotion to MPM’s plans to invest in its brands, innovation and capabilities in North America, but does not specify whether those plans involve new products, added distribution, staffing changes or a revised strategy.
“Her deep understanding of our consumers, strong connection to our brands, and proven ability to translate insight into commercial success make her uniquely qualified to lead our U.S. business.”
— Julian Bambridge, MPM Products chief executive officer
Details of Greenwood’s Mandate
The announcement does not specify the exact date of the promotion, beyond saying Greenwood moved into the U.S.-based role in July. The report also does not define the boundaries of “North America,” list her direct reports, or say whether her responsibilities include markets beyond the United States.
MPM has not announced specific growth targets, investment amounts or operational changes tied to the appointment. The company’s share of revenue attributed to the United States is reported as more than 40%, but no period, revenue figure or calculation method is provided. It is also unclear whether Greenwood’s promotion changes the responsibilities of other executives.
The Company’s Next Growth Steps
MPM says it plans to keep investing in its North American brands, innovation and capabilities under Greenwood’s leadership. The company has not announced a timetable or named specific milestones, so the next public indicators may come through product launches, distribution updates or later business disclosures.
Greenwood has discussed developing products for older cats under Applaws’ “Healthy Ageing” platform in comments to Business Chief’s Insights cited by the report. That points to one area of product development she has highlighted, but MPM did not state that a particular launch is scheduled or provide details of a new product in the appointment announcement.
Key Questions
Who is Samantha Greenwood?
Greenwood is an MPM Products executive who served as the company’s global chief marketing officer for more than four years. She joined MPM in 2022 and previously worked at Mondelēz International and Kraft Heinz, according to the report.
What role has MPM Products given her?
MPM named Greenwood president of its North American business. The report says she moved into a U.S.-based leadership position in July but does not give the exact date.
Why is the appointment important to MPM?
The United States accounts for more than 40% of MPM’s revenue, according to the report. The company has expanded its U.S. team and retail and online presence since 2021.
Which brands are part of MPM Products?
The company’s cat-food portfolio includes Applaws, Reveal and Encore. MPM says it operates in more than 50 markets worldwide.
Has MPM announced specific plans under Greenwood?
MPM has said it intends to invest in its brands, innovation and North American capabilities, but the announcement provides no specific targets, budget or timetable. Greenwood has previously discussed product development for older cats, though no particular launch was confirmed in the report.
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