TL;DR
Mainstream companies in food, fashion, beauty and home goods are reaching pet owners through limited-edition partnerships, pet-focused experiences and dedicated product lines. Examples include BARK collaborations with Liquid Death, Dunkin’ and Crocs, plus pet-care launches from Jo Malone and Rituals. The report documents launches and plans, but provides no sales figures or evidence of their commercial impact.
Brands in food, fashion, beauty and home goods are using collaborations and dedicated product lines to reach pet owners, with recent examples ranging from BARK’s partnerships with Liquid Death, Dunkin’ and Crocs to pet-care launches from Jo Malone and Rituals. The developments give mainstream labels ways to bring familiar products and brand identities into pet categories, while creating new routes for pet companies to reach customers.
US dog brand BARK has introduced a limited-edition collection with beverage company Liquid Death. The range includes dog toys, beds and apparel for dogs and owners, as well as collagen chews and freeze-dried treats. It is available to BarkBox and Super Chewer subscribers. Liquid Death’s Misha Brunelli, vice president of merchandising and apparel, described the partnership as a combination of the companies’ styles; that characterization is the company’s assessment, not a measure of customer response.
BARK also extended its collaboration with Dunkin’ through a one-day dog-focused drive-thru at a Massachusetts location in August and a limited-edition collection of bandanas and plush toys. The products are sold at selected Dunkin’ restaurants in the United States and through BARK’s website. Its partnership with Crocs, previously associated with pet-sized Crocs shoes, has expanded to a dog bed modeled on the Classic Clog. The bed has a removable, washable cover and can be personalized with plush charms inspired by Crocs’ Jibbitz accessories.
Other launches bring fashion and personal-care brands into pet products. Jo Malone London worked with grooming company WildWash on a dog shampoo inspired by the Orange & Cedarwood fragrance. The campaign featured actor Tom Hardy and his dog, Blue. Italian label Giorgio Armani extended its partnership with Poldo Dog Couture with a dogwear collection for fall 2026, including clothing, a harness, a collar, a leash, a travel mat and a portable bowl. Dutch footwear brand Floris van Bommel and pet-food company Bravoer plan to release limited-edition dog treats for World Animal Day on 4 October.
Some companies are building broader pet offerings rather than relying on a single collaboration. Chinese tea brand CHAGEE held a Pet Adventure Camp in Singapore, with a mobile tea truck, activities and pet-themed merchandise. Dutch personal-care company Rituals introduced Rituals Dog Care, a range of seven grooming and hygiene products, two gift sets and accessories. US housewares brand OXO launched pet feeding and food-storage products in August, including nonslip and slow-feeder bowls, a feeding mat and an adjustable elevated feeder. The source report says OXO plans to add storage products later in the year.
How Brands Reach Pet Owners
The examples show mainstream companies testing several ways to enter the pet market: borrowing recognizable design elements, partnering with a specialist, creating a limited-edition product or hosting an event. For consumers, that can mean more choices across pet apparel, care, feeding and accessories, as well as products that connect to brands they already know.
For companies, the arrangements can combine different strengths. A pet brand can bring category knowledge and access to pet-focused customers; a non-pet partner can contribute a familiar name, design language or retail presence. That potential is not proof of business success: the report does not give sales, repeat-purchase figures or other results that would show whether these launches have produced lasting demand.
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From One-Offs to Pet Ranges
The reported activity spans both limited editions and products intended to sit within a broader range. BARK’s work with Liquid Death and Dunkin’ centers on branded collections and promotions, while the Crocs bed extends an existing pet partnership into the home. Giorgio Armani’s fall 2026 dogwear collection also continues an earlier collaboration with Poldo Dog Couture.
Other moves are more directly focused on regular pet-care or household needs. Jo Malone’s shampoo combines its fragrance identity with WildWash’s grooming expertise; Rituals has set out a dedicated dog-care range; and OXO’s products address feeding and storage. The source report presents these as examples of brands connecting with pet owners, rather than as evidence that the category is growing at a particular rate.
““We brought the Liquid Death attitude, BARK brought their insane creativity, and somehow we ended up with a collection that’s even more absurd, and way more fun, than we imagined.””
— Misha Brunelli, vice president of merchandising and apparel at Liquid Death
Sales Impact Remains Unknown
The report lists launches, product details and stated brand aims, but does not provide sales figures, customer research or performance comparisons. It is not clear how many consumers bought the products, whether the collaborations attracted new customers, or whether limited editions will lead to continuing pet ranges.
Some timing details are also limited. The source says the Floris van Bommel and Bravoer treats will launch for World Animal Day on 4 October but does not specify a year in the supplied material. It also says OXO plans further storage products later in the year without giving a date or product details. Availability varies by collection and market.
Upcoming Pet Product Releases
The next developments identified in the report include Giorgio Armani’s fall 2026 dogwear collection and the Floris van Bommel–Bravoer treats planned for World Animal Day on 4 October. OXO is also expected to add storage products later in the year, although the report gives no launch date.
Further activity from CHAGEE is possible: Singapore chief executive Lawrence Wen said the camp marked the start of an ongoing effort to include pets in the brand’s customer experience. No specific future events or products were announced. Whether these initiatives become recurring offerings, and how they perform with customers, remains to be seen.
Key Questions
What is the main development in this report?
Mainstream brands are entering pet categories through collaborations, limited-edition products, pet-focused events and dedicated product ranges. The examples cover food, fashion, beauty, personal care and housewares.
Which brands have worked with BARK?
BARK’s reported partnerships include Liquid Death, Dunkin’ and Crocs. The collaborations include a limited-edition collection, a dog-focused drive-thru promotion and a dog bed inspired by Crocs’ Classic Clog.
What pet products have Jo Malone and Rituals launched?
Jo Malone London partnered with WildWash on a dog shampoo inspired by Orange & Cedarwood. Rituals launched a dog-care range with grooming and hygiene products, gift sets and accessories.
Do the reported launches show that these collaborations are profitable?
No sales or profitability data is provided. The report describes the products and brands’ stated aims, but does not establish their commercial results.
What launches are still planned?
The report identifies a Giorgio Armani dogwear collection for fall 2026, limited-edition dog treats planned for World Animal Day on 4 October, and additional OXO storage products expected later in the year. It gives no specific date for the OXO products.
Source: rss
